Corporate Blogging, Part One
One of the reasons that I wanted to do this independent study was because of the fact that so many companies today maintain blogs as part of their social media strategy. Here is a quick summary of some good tips for excellent corporate blogging.
- Your blog should be consistent with your company’s ethos, since it is just another outlet for those core values.
- On a blog, avoid sales pitches and PR. The blog is designed to be a place where consumers can learn new things from the experts in your company, and trying to repeatedly sell them something is only going to cause readers to lose interest and leave the blog.
- Have a consistent theme for your blog, as well as guidelines for posts and responses to comments. Yes, you should allow comments. You want your readers to leave you feedback, both positive and negative.
- Make your blog personable and accessible for your readers. You want them to be comfortable interacting with you and/or the team of people you have maintaining the blog. Having a good team of people who not only are good writers but are knowledgeable in subject matter of your blog is essential.
- Spread publicity of your blog through other social media venues such as Twitter and Facebook. Also, have applications on your blog to allow readers to share your posts through those outlets, as well as others like Digg or Tumblr. Keep the blog updated regularly.
- Keep track of how many visitors you get on your blog, where it is mentioned, and other statistics. Google Analytics is a good basic analytics site.
Thanks to http://mashable.com/2010/07/20/corporate-blogging-tips/ and http://www.businessknowhow.com/internet/corporate-blog.htmfor providing these helpful hints!